Small Business Marketing Solutions
The Business Owner's Marketing Agency.
Too many so-called marketing agencies and lead generation companies would have you jump right into tactics – new website, SEO, PPC, social media, etc., without any regard to a marketing plan for lead generation and sales growth. That is because they do not have relevant business experience in any area other than web design. So you end up with a pretty website, but no strategy for lead generation and conversion. Digital Magnet is here to help you attract more customers and grow your business. Let’s get started.
How We Can Help You Grow
Marketing strategy, advertising plans, and do-it-for-me services.
Marketing Strategy
Strategy comes first, with our 9-point planning process. Then we determine tactics like website design, SEO, PPC, and social media marketing.
Effective Advertising
Online advertising must be cost effective, and we will develop a plan designed to generate a positive return on your marketing investment.
Do-It-For-Me Services
Outsource your marketing services to us. We will develop a customized monthly plan for performing your marketing functions.
It's A Competitive Marketplace
Many entrepreneurs have to compete every day against bigger companies with even bigger marketing budgets. You need a cost-effective, kick-ass strategy that will compel prospects to choose you and your approach.
Planning & Systems
Successful marketing requires a plan, with systems and methods designed for your business. Too many marketing companies want to jump right in to tactics without having a plan in place to support those tactics. We build the foundation first, then implement the plan.
We're In This Together
We want to become part of your team, working together to achieve results and growth. We provide transparent communication with regular measurement and reporting. And we continuously adjust and monitor our tactics in areas that require improvement.
Expertise & Experience
Our team of experts is certified and knowledgeable in all of the services that we provide. In addition, we have owned and managed businesses that relied extensively on digital marketing, giving us another level of expertise that can help you grow.
Our Approach
We have owned businesses, and struggled with many of the issues facing entrepreneurial companies. Here is what we hear most often:
- “My website just sits there, and nobody calls.”
- “I have wasted money on marketing campaigns, and gotten nothing for my money.”
- “I don’t have enough time or the staff to devote to my marketing.”
Our approach is to make sure you understand what we are doing and the results you are receiving, and to provide transparent and affordable digital marketing services.
Case Studies
After several years seeing patients on a part-time basis, this professional decided to pursue a full-time private practice. She needed to build up a clientele, and we designed a responsive website and implemented the SEO. Next, we developed paid search campaigns and landing pages, and began implementation with a limited budget. As the practice quickly grew, the search campaigns were measured and analyzed, and the budget was cautiously increased to reach the targeted revenue goals which were achieved within six months.
The company was spending over $5,000 per month with Google Adwords, and another $2,500 per month to an outside agency to manage the PPC campaign. But the campaign was producing a low click through rate and low conversion rate, despite the monthly cost of $7,500. Mark performed a detailed review of the PPC campaign, including all keywords, ads, and landing pages. He identified numerous keywords that were too vague and not specific to the company's products, but were costing significant amounts in the monthly spend. He was able to reduce the monthly cost by over $2,000 and terminate the outside agency, for an overall savings of $4,500 per month, resulting in an increase in leads and a much improved marketing ROI.
The company's website was over five years old and needed an overhaul. The site had some outdated products and services, but the biggest problem was that it was not mobile responsive. In addition, the SEM and SEO was being handled by the same company that developed the website at a cost of nearly $8,000 per month. Mark joined the team to analyze the costs and benefits of a new website, as well as reviewing the SEM and SEO services the company was receiving. A new website was developed and the paid advertising expense was reduced by $3,000 per month while still generating the same lead volume.
A professional services consultant started a new practice. We developed a marketing strategy, beginning with a new responsive website. We then developed useful content to help attract people to the website. And we began a series of digital ads, and carefully monitored the engagement and results from those ads. Website traffic improved consistently. The digital ads were modified and changed to target different demographics and geographic areas. In addition to the primary website, we developed additional landing page sites designed for specific services.