People often ask me how I got into digital marketing. Some are truly curious; others are probably thinking that digital marketing is supposed to be for millennials. Either way, the answer is that I used digital marketing in my own businesses for many years before starting my agency. I developed marketing plans and strategies using a variety of print and digital media, but digital marketing became my most effective method for attracting new customers.
I owned a home improvement franchise for over twelve years, and learned the value of lead generation and digital marketing from a leading national franchisor. I also learned the importance of knowing your numbers, and will help make sure that your marketing plan delivers cost effective results. I also recently managed two businesses that relied heavily on digital marketing, and both businesses used marketing firms to help manage their marketing. My experience with these agencies was very disappointing. They did not understand small business, they did not understand metrics that matter, and they were not transparent with their pricing. So I started my own digital marketing business.
Prior to owning my businesses, I was a management consultant with two national CPA firms working with many different types of entrepreneurial clients. My approach is to be a marketing consultant and business coach in addition to my role as your digital marketing specialist.
Web Design Team
Our team has over 20 years of digital marketing experience, and we design attractive, functional websites. We develop all of our sites using the WordPress platform, including traditional and ecommerce websites. Our sites are responsive, mobile-friendly, and SEO-friendly to make sure the search engines can help people find you.
Social Media Team
Our team is a passionate group of social media experts with the resources and experience to make your company's social media marketing hop. We will give you a relevant presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Our team also includes professional writers and designers who will post top content that will reach current and potential customers, as well as boost your search engine results.
We Can Help Develop a Realistic Marketing Budget
Mark is a member of the Transformation Team, an Orange County based network of professionals helping businesses in transition. The group helps businesses ranging from a startup phase, to large businesses relocating to a new facility. We provide relocation planning, construction and tenant improvements, lease negotiation, IT services, signage installation, marketing and printing services, legal advice, and office furniture planning.